Hello!

I have an idea to create my own commercial web site and I'd like to know how could I make it popular further. The first thing I need to do is to make it visible via popular research engines like Google, Yahoo e.t.c. I don't actually have any expirience in this kind of problems and I need your advice.
1. How to make my web site visible in popular research systems?
2. Which are the possible ways to take public my web site? Online advert, e-mailing etc.
All advices are welcome!

Thanks!

P.S. You can reply in Russian.