public class JavaApplication2 {

    public void generateDocument() throws FileNotFoundException, IOException, InvalidFormatException {
        InputStream inp = new FileInputStream("E:\\File.xlsx");
        Workbook workbook = WorkbookFactory.create(inp);
        Sheet sheet = workbook.getSheetAt(0);
        int totalRows = sheet.getPhysicalNumberOfRows(); 
        int totalColumns = sheet.getLastRowNum();
        Document document = DocumentHelper.createDocument();
        Element excelfile = document.addElement("excelfile");

        for (int i = 1; i < totalRows; i++) { // строки
            Element xmlRow = excelfile.addElement("row");

            for (int j = 0; j < totalColumns; j++) { // столбцы
                String cell = sheet.getRow(0).getCell(j).toString();
                if (cell.equalsIgnoreCase("text")) {
                    String str = sheet.getRow(i).getCell(j).toString();
                    Element xmlText = xmlRow.addElement("text").addText(str);
                    
                } else if (cell.equalsIgnoreCase("target")) {
                    String str = sheet.getRow(i).getCell(j).toString();
                    Element xmlTarget = xmlRow.addElement("target").addText(str);

                } else if (cell.equalsIgnoreCase("list")) {
                    String str = sheet.getRow(i).getCell(j).toString();
                    Element xmlList = xmlRow.addElement("list").addText(str);

                } else if (cell.equalsIgnoreCase("hidden")) {
                    String str = "";
                }
            }                
        }
  
        System.out.println(excelfile.asXML());
        inp.close();
        
    }

    public static void main(String[] argv) throws FileNotFoundException, IOException, InvalidFormatException {
        JavaApplication2 dom4j = new JavaApplication2();
        dom4j.generateDocument();


    }
}

String cell = sheet.getRow(0).getCell(j).toString();

 dom4j.generateDocument();