into table t1 (field_1)

mysql> create table t1
    -> (id int not null auto_increment,
    -> field_1 varchar(255) binary,
    -> primary key(id));
Query OK, 0 rows affected (0.53 sec)

mysql> load data local infile 'b:\\test.txt'
    -> into table t1 (field_1);
Query OK, 3 rows affected (0.09 sec)
Records: 3  Deleted: 0  Skipped: 0  Warnings: 0

mysql> select * from t1;
+----+--------------------+
| id | field_1            |
+----+--------------------+
|  1 | Строка 1           |
|  2 | Строка 2           |
|  3 | Строка 3           |
+----+--------------------+
3 rows in set (0.08 sec)