CREATE TABLE STOV (
  ...
    DESCR         BLOB SUB_TYPE 1 SEGMENT SIZE 80 default '',
 ...
)

<?xml version="1.0" encoding="UTF-8" standalone="yes"?>
<sst xmlns="http://schemas.openxmlformats.org/spreadsheetml/2006/main" count="6" uniqueCount="6">
    <si>
        <t>id</t>
    </si>
    <si>
        <t>full_name</t>
    </si>
    <si>
        <t>opisanie</t>
    </si>
    <si>
        <t>12-6187</t>
    </si>
    <si>
        <t>Маркер перманентный 1-4.6мм 8576/01 красный Centropen</t>
    </si>
    <si>
        <t>Маркер Permanent с клиновидным пишущим узлом с шириной линии 1-4,6 мм. _x000D_
Для письма на бумаге, резине, коже, пластмассе, металле. _x000D_
Перманентные чернила водостойкие и термостойкие на спиртовой основе.</t>
    </si>
</sst>

       import pandas as pd
      from sqlalchemy.orm import sessionmaker #Run pip install sqlalchemy
      from sqlalchemy import create_engine

   q = """
           select 
           ...
           from table
           where 1=1
           and bost.nsklad = {nsklad}
           and bost.ost > 0
           and bost.id <> 855154
   """.format(base= base, nsklad = nsklad)

   engine = create_engine('firebird+fdb://USER:pass@10.0.0.6:3060/games?charset=win1251', echo=False)

   Session = sessionmaker(bind=engine)
   session = Session()

   df = pd.read_sql(q, session.bind)

            writer = pd.ExcelWriter(full_name, engine='xlsxwriter')
       df.to_excel(writer, startrow=1, index=False, sheet_name='Прайс')
       workbook = writer.book
       worksheet = writer.sheets['Прайс']
       #Ширина колонок
       worksheet.set_column(6, 6, 50)
       worksheet.set_column(7, 7, 25)
       worksheet.set_column(8, 8, 25)
       worksheet.set_column(11, 11, 50)
       writer.save()

import pandas.compat as compat 
...
   def _value_with_fmt(self, val):
        """Convert numpy types to Python types for the Excel writers.
        Parameters
        ----------
        val : object
            Value to be written into cells
        Returns
        -------
        Tuple with the first element being the converted value and the second
            being an optional format
        """
        fmt = None

        if is_integer(val):
            val = int(val)
        elif is_float(val):
            val = float(val)
        elif is_bool(val):
            val = bool(val)
        elif isinstance(val, datetime):
            fmt = self.datetime_format
        elif isinstance(val, date):
            fmt = self.date_format
        elif isinstance(val, timedelta):
            val = val.total_seconds() / float(86400)
            fmt = '0'
        else:
            val = compat.to_str(val)

        return val, fmt

UPDATE ImportedExcelTable SET MyField = Replace([MyField], Chr(10), Chr(13) & Chr(10));

$ xxd sharedStrings.xml
00000000: 3c3f 786d 6c20 7665 7273 696f 6e3d 2231  <?xml version="1
00000010: 2e30 2220 656e 636f 6469 6e67 3d22 5554  .0" encoding="UT
00000020: 462d 3822 2073 7461 6e64 616c 6f6e 653d  F-8" standalone=
00000030: 2279 6573 223f 3e0d 0a3c 7373 7420 786d  "yes"?>..<sst xm
00000040: 6c6e 733d 2268 7474 703a 2f2f 7363 6865  lns="http://sche
00000050: 6d61 732e 6f70 656e 786d 6c66 6f72 6d61  mas.openxmlforma
00000060: 7473 2e6f 7267 2f73 7072 6561 6473 6865  ts.org/spreadshe
00000070: 6574 6d6c 2f32 3030 362f 6d61 696e 2220  etml/2006/main"
00000080: 636f 756e 743d 2232 2220 756e 6971 7565  count="2" unique
00000090: 436f 756e 743d 2232 223e 3c73 693e 3c74  Count="2"><si><t
000000a0: 3e41 0d0a 423c 2f74 3e3c 2f73 693e 3c73  >A..B</t></si><s
000000b0: 693e 3c74 3e43 0d0a 443c 2f74 3e3c 2f73  i><t>C..D</t></s
000000c0: 693e 3c2f 7373 743e                      i></sst>