function AddToBascket(tb, btn, idMenu, Aurl, AColorInBasket) {

     .....

     $.ajax({
        ....
        success: function (msgResponse, status) {
            $("#LabelBasket").text(msgResponse["d"]); //отрисовка корзины
            $(btn).css({ 'background-color': AColorInBasket}) //отрисовка строки в серверном ListView
            ......
        }
    });

    return false;
}

  ' обновляем корзину
   Protected Sub Page_Load(ByVal sender As Object, ByVal e As System.EventArgs) Handles Me.Load

        Me.LabelBasket.Text = getBasketStr()

    End Sub

    ' отрисовываем строчки ListView
    Protected Sub O_tovary_ListView_ItemDataBound(ByVal sender As Object, ByVal e As System.Web.UI.WebControls.ListViewItemEventArgs) Handles           
        If e.Item.ItemType = ListViewItemType.DataItem Then
            Dim itemButton As Button = CType(e.Item.FindControl("ButtonAdd"), Button)
            Dim itemInBasket As TextBox = CType(e.Item.FindControl("InBasket"), TextBox)
            If cbool(itemInBasket .Text) Then
                itemButton.Style("background-color") = AColorInBasket
            End If

        End If

    End Sub